Broadcast Adverts
Your accessibility partner for broadcast advertising.
Make every advert accessible and ready for broadcast
Whether you're an advertising firm managing campaigns for clients or a media platform looking for an accessibility partner, VoiceBox helps ensure your adverts reach the widest audience possible while meeting accessibility requirements!
We support every stage of the process, from planning and production guidance through to final delivery and compliance clearance.
Our services:
- Closed captions and subtitles in platform-ready file formats
- Audio description script writing and voice overs
- Standard voice overs
- Pre-recorded British Sign Language
- Accessibility consultation
- Compliance guidance and support
- Workflow integration
- Production support
- Translation and localisation
- Dedicated project management
We work within established advertising workflows and platforms, so we are well positioned to help you navigate approval processes and accessibility standards.
As an accessibility-first specialist, we'll give you honest advice on the most suitable and inclusive approach for your campaign. We act as an extension of your production team to make accessibility a natural (and easy) part of your advert delivery.
Ready to get started? Contact us today and find out why we score 4.7* on Trustpilot.
“The VoiceBox team are very efficient and professional, we can always rely on them to do a great job.
What does our process look like?
Every campaign starts with a simple conversation, so we begin by reviewing the advert and what accessibility requirements need to be met. From there, we can advise on captions, audio description, production and compliance considerations.
We take a consultative-led approach and aim to help all our clients understand requirements (rather than expecting them to have all the answers from day one!). We also regularly support clients with additional guidance, from recommending diverse focus groups to whether warnings are needed for flashing effects.
To reduce disruption to your existing process, we would work within your existing workflows, whether your ads are managed in-house, through an agency or via a media platform.
Once approved, all accessibility assets are delivered in the required formats and specifications for broadcast.
Getting your ads on air
Our job – no, our mission! – is to help you understand your options and create campaigns that reach more people. That's why every project comes with access to a team that genuinely care about accessibility and audience experience.
We're here to help whether you are creating your first accessible advert or managing large-scale campaigns across multiple channels. And as accessibility, in our view, isn't always all or nothing, we help clients find the approach that works best for them and their delivery requirements.
We also work closely with advertising platforms, including being the accessibility partner for Cape.io, so can help integrate directly into existing workflows and approval processes. We will prep and deliver assets into required formats, including standard files or embedded deliverables.
What accessibility services do you provide for broadcast adverts?
At VoiceBox, we provide end-to-end accessibility (and localisation) support for broadcast advertising campaigns, including:
- Closed captions
- Subtitles
- SDH
- Audio description
- Voice overs
- BSL interpretation
- Production support
- File prep
- Translation and localisation
- Compliance guidance
- Free accessibility consultation
Can you require all accessibility requirements for a single advert?
Yes! Many clients use us as a single accessibility partner for their advertising, such as UniLever and Cape.io (formerly Peach).
Can you work with adverting and media platforms?
Yes, we can work within existing advertising workflows, including partnering with platforms and media partners.
Are accessibility requirements the same across every broadcaster?
No, in fact, they can vary slightly between broadcasters and advertising channels. For this reason, we recommend accessibility planning should always take place alongside broadcast planning.
Can requirements differ between organisations
Yes, different broadcasters will also have their own technical specs.
For example, Channel 4 has publicly committed to increasing accessibility across advertising, including initiatives designed to encourage greater use of accessibility features in campaigns.
How do I know which accessibility services my advert needs?
Well, that's where we would come in and help.
But overall, the answer depends on where your advert will appear. Some campaigns may only require closed captions, while other may need audio description and British Sign Language.
What file formats can you deliver?
We can provide captions, voice overs and other accessibility assets in a range of platform-ready file formats.
- Broadcast-ready files with embedded accessibility features
- Burned-in subtitles
- STL
- SRT
- SCC
- XML
- MCC
- Audio description audio tracks
Note: the exact file formats required will depend on the broadcaster, platform and campaign specifications.
What production support do you offer?
Our team can support projects with consultation, script preparation, audio description script writing, voice over production, BSL integration, subtitle creation and more.
We also offer dedicated project management throughout delivery.
Do you provide post-production support?
Yes, we can offer post-production support across subtitle integration, captioning, audio-production and video editing support.
But to be very clear, we are not an advertising production company.
Do you offer quality assurance and technical checks?
Yes, accessibility assets are reviewed before delivery to help ensure suitability for the intended platform.
What kind of accessibility advice can you provide?
At the end of the day, accessibility is about more than production and file delivery. So, we regularly support clients with additional guidance.
This may include:
- Recommending testing an ad with a diverse focus group
- Whether content may be suitable for neurodiverse people
- If warnings are needed for flashing or strobing effects
- Caption readability and positioning on-screen
- Audio clarity
- Inclusive design considerations
Get in touch
Let's have a chat! We offer free consultations, honest advice and demos so you can explore what's possible before making a decision.