𝘈𝘱𝘱𝘳𝘰𝘹 𝘳𝘦𝘢𝘥 𝘵𝘪𝘮𝘦: 4 𝘮𝘪𝘯𝘴🕒
The way we communicate and learn from each other is constantly evolving and traditional marketing strategies need to change with it in order to keep up.
Sometimes we don’t want to read about how your product or service can benefit us, but rather watch and listen to you present it to us.
How many times have you ‘YouTubed’ something that you were interested in learning about? Simply because it was easier to watch rather than read about? Hence why video and vlogs have become more popular in attracting potential customers.
We all know that Google is the largest internet search engine, but did you know the second biggest search engine? YouTube.
It’s clearly worthwhile having video content as part of your strategy. But how should you go about this? Having worked on making video content more accessible for more than a decade, we would advise that using them is beneficial to the business. But we would always say try to add original insights and thoughts or research that can’t be found elsewhere or created by AI to give your video content the best chance of standing out.
In this blog, we will explore how video supports your marketing campaigns, how to make your videos stand out and how to go global for those companies who are in the beginner stage of video content or just considering it.
How does video help your marketing campaign?
It takes the right equipment and time to make a video, so why bother putting videos on your website when you can just write content instead?
Below are some reasons as to why:
- Videos provide a human face to the company: This creates a sense of familiarity and also helps your clients develop a relationship with you. It’s better for them to feel that they are dealing with a person and not just another company or website. Videos are also a great way to introduce your staff to add that ‘human’ factor to your marketing.
- It keeps visitors on your site longer: This will keep them interested in what you have to offer and will make them more likely to visit other areas of your website. This can bolster your search rankings.
- Videos are popular on search engines: Video content is 50x more likely to rank on search engines than text-focused content.
- A lot of people simply prefer watching videos: Some find them more engaging and videos are more likely to keep their attention. As many as 95% of viewers retain a message when watching on video as opposed to 10% via text.
- It’s an easy way to demonstrate your product and service: This is especially the case if what you are selling is complicated or technical. If you’re in an industry that’s not that well known about, having a ‘friendly face’ demonstrate and explain it to you can make a big difference. If a customer understands what you do and what makes you special, then you are likely to make a sale.
Some tips to make your videos stand out
- Be as engaging as you can in the first few seconds to not lose the interest of your audience: You want to keep them watching after all and research proves that after the first 10 seconds, viewers can get bored and click away.
- Inspire viewers with your own personality and spark: Be positive and, if appropriate, add some sense of humour.
- Show off what makes you unique to your competitors: If your content isn’t that distinctive, then add your own viewpoint to it or discuss topics from a different angle to distinguish yourself from others in your industry.
- Optimise your video so that search engines can find it: Use keywords in the description, tags and the title. Use thorough descriptions of what your video is about.
- Make use of your branding here: Include your company logo at the beginning and end of each video.
- Use a clever thumbnail on the video: Use an engaging shot that looks most relevant to the title of the video, so that viewers are more likely to click on it.
- Consider interviewing experts in your industry: You can keep your content ‘fresh’ with original perspectives.
- Videos are another great way to grow your email list: Offer the viewer something in exchange for their name and email address, such as a free e-book.
- Remember to promote your videos on your social media channels: Social media is an excellent way of creating a community. For example, you can create a Facebook group for all your videos, allowing your viewers to connect, share and provide feedback.
- Engage with viewers when they comment: Create a feeling of connection. People feel valued when you acknowledge their viewpoints and they will be more likely to view your content again.
What platforms to use?
Consider YouTube, TikTok, Instagram and Facebook. Try to make your content stand out with original, valuable insights the audience can use. After all, there are 360 hours of content uploaded on YouTube every minute.
Going international: Attracting a multilingual audience
If you want to seek a global audience to launch your international marketing campaign and want more engagement on your site, then the easiest thing you can do is add multilingual voiceovers or subtitles to your videos.
By doing this, you are opening yourself to expanding your audience. So aim to have the subtitles or voiceovers in the languages of the countries you are targeting for business backed up by market research.
With voiceovers, choose a style of voice that resonates most with your target audience. Make sure the translation of the script is accurate and that you have professional translators that understand the importance of translation for voiceovers.
If you choose to use subtitles, aim to have the subtitles in the languages of the countries you are targeting for business.
Conclusion
Video is the way that many customers are consuming content these days. So it’s wise for businesses to keep up. If you feel you are too late and that you have missed the bandwagon, you haven’t. There are still ways that you can add value right now.
Contact VoiceBox today to make your video content more accessible to an international audience through voiceovers and subtitles.