𝘈𝘱𝘱𝘳𝘰𝘹 𝘳𝘦𝘢𝘥 𝘵𝘪𝘮𝘦: 3 𝘮𝘪𝘯𝘴🕒
The jingle of sleigh bells. Deep, jolly, Father Christmas-character belly laughs. Choruses of Christmas carolers. That reassuring, cosy crackle of a slow-burning fireplace. Michael Bublé’s 19th radio play of the day… Yep, it’s beginning to sound a lot like Christmas!
You simply can’t mistake the sound of Christmas. The opening chimes of Mariah’s All I Want for Christmas is You alone are enough to stir up that unmistakable warm-and-fuzzy feeling that makes you want to grab a mince pie and blanket and binge every single festive film on Netflix.
We curate our own personal Christmas soundtrack throughout our lives. From excitable Christmas mornings as children, to overindulging at glitzy festive parties, to precious time spent with partners and loved ones: memories of everything that is watched, danced to, and sung along to are stored deep down in our brains.
Then, as Christmas rolls around each year, hearing these distinctive sounds and songs again releases an influx of neurochemicals like dopamine, serotonin, oxytocin, all of which make us feel happy and nostalgic. Yes, there’s science behind that ‘Festive Feeling’!
Brands and Christmas Nostalgia
More and more, brands are tapping into this Christmas nostalgia. They are producing adverts that catapult us into our blissful Christmases of yesteryear, and they’re using an incredibly powerful tool to do it: the voice over.
Take Aldi, for example. Back in 2016, they launched their Christmas advertising campaign centred around Kevin the Carrot, a loveable cartoon vegetable who is heading on a perilous quest to meet Father Christmas. Before 2016, Aldi wasn’t central in the Christmas food conversation.
The 2016 campaign helped Aldi grow sales by 15.1% and data showed that the campaign outperformed those of the supermarket giants such as Lidl, Sainsbury’s and Tesco, with Aldi winning “the hearts and minds” of consumers.
Since then, Kevin has been involved in Aldi’s Christmas advert every year up to 2025. That’s 10 consecutive years.
And for good reason. After a record-breaking year of Christmas sales in 2024, Aldi did it again in 2025. Sales of £1.65 billion (wow!) in the four weeks leading up to Christmas Eve. That’s up 3% on 2024.
What’s in a Voice?
So what is it about Aldi’s campaign that has made it so successful?
Aside from the endearing animation and Edward Scissorhands score, the advert is narrated by Jim Broadbent: the beloved British actor who took the part of Professor Slughorn in the Harry Potter film series.
Broadbent’s comforting, dulcet, Santa-style tones also evoke the festive delight of watching Professor Slughorn’s infamous Christmas party scenes from the Potter franchise. And now his association with Kevin makes for warm memories to be brought back around every festive period.
With a carefully-chosen voice over actor, Aldi’s ad campaign suddenly became an emotive, nostalgia-inducing modern Christmas classic that has reaped real rewards year after year for the retailer.
This isn’t Just a Voice Over… It’s an M&S Voice Over
Who could forget M&S Food’s mouth-watering Christmas advertising campaign launched back in 2005? The now-iconic TV adverts featured deliciously plump turkeys being carved and extravagant, melting Chocolate puddings, the sales of which increased by 3,000% after the ads!
But the real star of the show was the sultry voice over of Irish actress Dervla Kirwan, which sparked imitations, parodies and, most importantly, a barrage of positive press coverage and advertising awards.
M&S Food now feels as much a part of the fabric of Christmas as Love Actually or a festive eggnog (or two). It’s the nostalgia that keeps us consumers coming back. Kirwan’s melodic accent and alluring delivery can surely be credited for cementing our idea of M&S Food as a luxurious must-have at the Christmas dinner table for the last years.
Conclusion
Voice over is one of the most powerful tools available to brands and advertisers. Done right, it can be a key factor in ensuring that you connect with your customers in a meaningful way. It can elicit that heart-warming nostalgia that big brands spend millions attempting to manufacture. It can tug on the heartstrings, it can go viral, and it can secure you those all-important sales.
Contact us today and speak to a member of our super-friendly team for a helping hand!