The Multimedia Agency
UK +44 (0)1792 450979

The Multimedia Agency - UK +44 (0)1792 450979

Webinars are an affordable tool to leverage business in terms of marketing, training, and generating brand awareness. Companies, educational institutes, and charities across the globe are implementing Voicebox live captioning to generate business and brand awareness.

For businesses, webinars are an invaluable marketing and sales resource. Offering real-time, live closed captions in your webinars is a simple method of making your webcasts more accessible but doing so goes a long way. Here are a few of the benefits of using live captions for webinars.

Increase Comprehension and Engagement

Live captions do not just benefit audience members with some degree of hearing loss — in fact, many of your attendees benefit from seeing the text of what speakers are saying. Having a visual anchor on-screen can help keep your audience focused on the material and less likely to check their email.

Improve Accessibility

Live captions ensure that everyone tuning into your webinar can understand what is being said. For audience members who may be deaf or hard-of-hearing, live closed captions are a necessity. If somebody suffering from hearing loss logs into your webinar and sees that there is no live captioning option, it is very likely that they’ll close out of the session immediately.

Increase Comprehension and Engagement

Live captions do not just benefit audience members with some degree of hearing loss — in fact, many of your attendees benefit from seeing the text of what speakers are saying. Approximately 65% of the world’s population are visual learners. Having a visual anchor on-screen can help keep your audience focused on the material and less likely to check their email.

Furthermore, live captions benefit those audience members who may be working in an environment with background noise. This is especially helpful at a time when so many people are working from home and may not be able to control the level of noise in their immediate surroundings. One missed point or misheard comment can negatively impact a webinar experience — live captions help ensure that does not happen.

As more organisations conduct webinars through Zoom, services like Rev’s Live Captions for Zoom Webinars can help you enhance your webinar experience and provide the best webcast possible.

Contact us to learn more about how you could benefit from Voicebox Live Captioning.