VoiceBox signs the Accessible Marketing Charter

By: Jack Heale | November 2026

𝘈𝘱𝘱𝘳𝘰𝘹 𝘳𝘦𝘢𝘥 𝘵𝘪𝘮𝘦: 2 𝘮𝘪𝘯𝘴🕒

VoiceBox has signed the Accessible Marketing Charter, created by the Accessible Marketing Institute.

In fact, we are one of the founding signatories of the Charter, signalling that VoiceBox was part of the first 50 companies to sign it.

Signing the Charter signals that you’re committed to making your marketing work for everyone. It is available for any company, charity or council to sign.

The Charter is a set of 10 promises that VoiceBox has signed up to. They are as follows:

  1. We design for disabled people from the brief, not as an afterthought.
  2. We aim to meet WCAG 2.2 AA as a minimum on everything we build.
  3. We write in plain, clear language.
  4. We caption, transcribe and add alt text to every video and image.
  5. We never rely on colour, sound or motion alone.
  6. We keep people with disabilities in mind when designing and producing our work.
  7. We make our own hiring and workplace accessible and neuroinclusive.
  8. We train our whole team in accessibility every year.
  9. We don’t sell overlays as a fix, and we publish an accessibility statement.
  10. We report our progress publicly each year.

Head of VoiceBox, Sophie Muller, said: “At VoiceBox, we practice what we preach. I always encourage clients to make their marketing accessible, so it’s only right that we stay accountable through the Charter.

“We already align with a lot of the promises, such as providing captions for videos, alt text for images, training our team in accessibility and more. However, this Charter will help us to provide the most accessible marketing that we can.”

Content marketer at VoiceBox, Jack Heale, added: “From a marketing perspective, we are really passionate about making our marketing work for everyone, as shown by us signing the Charter.

“Over the past couple of years, we’ve made some really good progress in making our marketing more accessible in our designs, captions, image descriptions, visual descriptions, to name a few, and this will only help us to raise our standards so we can better serve our audience.

“We believe marketing can and should be more accessible, so that’s why we signed this Charter. I look forward to seeing how we can level up our marketing over the next year.”

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