How Voiceovers Can Increase Growth and Exposure Across Social Media Platforms
While the idea that first comes to mind may be of a guy speaking dramatically over movie footage, explaining how the biggest blockbuster of the year is coming your way, modern voiceovers are becoming increasingly popular across multiple industries, such as finance, marketing, and even engineering.
Take a look at TikTok.
Love them or hate them, built-in text-to-speech voiceovers have taken the TikTok world by storm and are instantly recognisable for what they are. Brand advertisements. Infomercials. Even YouTube videos.
With the ever-increasing rise of video content, voiceovers are following suit.
So, let’s bring this back to your business.
No doubt you’re constantly searching for innovative ways to capture your audience’s attention and grow your brand presence. Reaching your audience can also be especially difficult when competing in an overly-saturated market, where competitors are publishing blogs every week.
Voiceovers can help you enhance your existing content, breathe life into your brand, help you engage your audience, evoke emotions, and create a lasting impression.
With this complete guide, let’s show you how businesses use voiceovers and how they can increase growth and exposure across social media platforms.
#1 – Voiceovers Humanise Your Brand
By far the best, brightest and most significant advantage to using voiceovers in your marketing strategy is that it helps humanise your brand.
Instead of having video content that the audience observes and consumes, they’re being directly spoken to.
It’s clear the content is directed at them.
This, in some ways, breaks the fourth wall and brings your audience into the production. This immersion helps them connect with the message they’re being told and allows your value to resonate with them far more deeply.
And when you’re using a well-crafted voiceover that conveys emotion, personality, and authenticity; this makes your content more relatable and engaging for your audience.This connection can lead to increased brand loyalty and trust, ultimately driving growth and exposure for your business.
If you’re speaking to an audience of financial planners, you may want to use a clear and authoritative voice. If you’re a SAAS startup, you may benefit from a fun and engaging voice that encourages sign-ups. Selling Scottish Whiskey? You might want an authentic voice from the Highlands.
#2 Voiceovers Enhance Your Video Content
Video content has become a staple on social media platforms, with users consuming more video content than ever before.
In 2022 alone, video content was consumed by over 3.37 billion internet users and over 82% of global internet traffic came from video content.
Those are some astounding figures, figures that are rising year or year, and it just goes to show that video content is both king and queen.
And it’s easy to see why.
Video content is just far more entertaining, immersive, and engaging than over content mediums, and with the rise of smartphones and the cost of video production dropping (anyone can pick up a phone and make a video for YouTube), the content is everywhere.
But with the saturation of video content, with over an hour’s worth of video being uploaded every second to YouTube alone, the next point of call is to ensure your video content stands out from the crowd and is as engaging as possible.
Voiceovers can enhance your video content by providing context, storytelling, and entertainment.
A compelling voiceover can hold your audience’s attention, keeping them engaged with your content and encouraging them to share it with their network, thereby increasing your brand’s reach and visibility.
#3 – You Can Engage Users with Limited Time
In the age of information overload, users have limited time and attention spans. About 8.25 seconds, according to some sources.
Therefore, to capture their interest, your content must be both engaging and easy to consume. You don’t want to be just another video someone scrolls past.
Voiceovers can help you achieve this by presenting information in an easily digestible format. Users can listen to voiceovers while multitasking, making them more likely to engage with your content and remember your brand.
#4 – Boosting Accessibility
Quite simply and typically overlooked, incorporating voice overs into your marketing materials helps make your content more accessible to a broader audience, including those with visual impairments or language barriers.
This inclusivity can help you tap into new markets and expand your brand’s reach, ultimately driving growth and exposure.
#5 – Elevating Podcast Content
Podcasts have become an increasingly popular content medium, offering businesses a unique way to connect with their audience and establish themselves as industry thought leaders.
And with an estimated 28 million listeners by 2026 in the UK alone (nearly half the population), it’s not a medium you want to miss out on.
Voiceovers can be used to enhance your podcast content by providing engaging intros and outros, as well as adding depth to your storytelling. This professionalism helps you retain and grow your listener base, leading to increased brand exposure and growth.
#6 – Amplifying Social Media Videos
We can’t talk about video content without talking about social media.
Social media platforms like Facebook, Instagram, and TikTok prioritise video content in their algorithms, making it an essential component of any successful social media marketing strategy.
Voiceovers can be used to create engaging and shareable videos that capture your audience’s attention and encourage them to engage with your brand. These videos can increase your brand’s visibility on social media, leading to more followers, likes, and shares.
#7 – Use Voiceovers to Create Audio Blogs
While written content remains important, audio content is becoming increasingly popular among users.
Platforms like Medium led the way for having blog posts converted into voice tracks where readers can instead listen to the content as they go about their day.
By converting your written blog posts into audio blogs, you can cater to this growing demand and reach new audiences.
While many platforms are now offering built-in features to “audioise” your blog content, using a professional voiceover can bring your written content to life, making it far more engaging and memorable for your listeners, as well as helping it stand out from the crowd.
#8 – Enhancing Customer Support
We all know the tediousness of support lines.
Calling up to hear an automated voice that we can barely understand, talking through options we’re not really listening to, just waiting to try and get through to someone that can help us solve a problem.
People are tired of it, but there is a way to change things up and to get people engaged.
Voiceovers can be used to improve your customer support by creating Interactive Voice Response (IVR) systems that guide your customers through your support channels.
By using a friendly, professional voice, you can create a positive customer experience that increases customer satisfaction and loyalty. The happier people are when contacting you, the naturally better your support experience will be, thus improving your reputation.
#9 – Diversifying Your Content
While we’re speaking a lot about voiceovers and video marketing content, and the two surely do go hand in hand, the truth is you’re allowed to get truly creative with how you use voiceover content, depending on your goals and vision.
Take a look at this list, for example;
- Explainer videos and how-to Instructables
- Jingles or “sonic branding”
- Multilingual customer support
- Radio ads
- Podcast ads (like Spotify ads)
- Ad campaign videos
Using a voiceover is not just about making video content to post on social media but can be used to enhance every aspect of your business as a whole. Whatever content format or medium you’re working with, voice overs can be used to better the communication of your message and amplify the final results.
It’s all about how you choose to use this technology to your advantage.
#10 – Expanding to Multilingual Markets
As businesses continue to expand globally, catering to customers who speak different languages becomes increasingly important.
By incorporating voiceovers in various languages, you can provide multilingual customer support, ensuring your customers feel valued and understood.
Wherever your customers are, it’s never been easier to reach and engage them, all of this coming together to help you increase customer satisfaction and loyalty, contributing to your business’s growth and exposure.
As you can see, there’s no doubt that incorporating voiceovers into your marketing strategy can significantly impact your business’s growth and exposure across social media platforms.
From humanising your brand and enhancing video content to boosting accessibility and establishing sonic branding, voiceovers offer numerous benefits that can help your business connect with your audience and stand out in a crowded digital landscape.
By leveraging the power of voiceovers, you can create engaging, memorable content that resonates with your target audience, ultimately driving growth and exposure for your business.
So, don’t underestimate the power of voiceovers – they could be the key to unlocking your business’s true potential.
Get started today with Voice Box voiceovers.
With over 2,000+ professional voiceovers on our books, available in over 220+ languages, there’s no doubt we have the voice you need to take your business’s marketing game to the next level.
Contact us today to discover your perfect voice!