You Can Get More Views On Your YouTube Videos By Adding Subtitles
With an incredible amount of rich multimedia content at our finger tips, as a generation, we are undoubtedly becoming a little lazy, and so there’s no wonder we have seen a huge rise of video content & subtitles, especially YouTube subtitles (more on this later). According to Forbes, 59% of people would rather watch video than read text
YouTube has over one billion users which, amazingly, is nearly a third of all internet users. Generating billions of views every day, there’s no wonder why companies use YouTube videos as part of their marketing strategy to engage with new and existing customers.
The Importance Of Captions And YouTube Subtitles
Whilst engaging video content is a must, getting your video found on YouTube is becoming an increasingly challenging task. One way to increase the visibility or ‘searchability’ of your videos is to add YouTube subtitles or captions to your videos.
In addition to the SEO benefits of YouTube subtitles and captions, there are many other reasons why adding YouTube subtitles to your videos will help you gain more viewers – not least that it makes your video content accessible for the hearing impaired and that they localise your content for international territories.
YouTube has launched local versions in more than 70 countries around the World and can be accessed in a total of 76 different languages (which is over a whopping 95% of the online population), you can’t afford not to be translating your videos and adding YouTube subtitles. Interestingly, YouTube found that adding English captions to your videos could mean as much as a 4% increase in views.
Broadening your International reach is more important now than ever and by having your closed captions translated into other languages you can extend your reach immensely. This allows non-English speakers to enjoy your video too, which means more viewers, more watch time, and higher search rankings for your content. There is a huge international market for viewers that you can’t ignore.